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Five Guidelines to Kickstart your Social Media Strategy

Living in a technology savvy world, the majority of the population knows how social media platforms like Facebook, Twitter, LinkedIn, Tumblr, etc. can be used. We could agree that it’s mostly to interact with society such as adding friends, commenting on profiles, joining groups, and sometimes, if the time is right, having meaningful discussions. But using social media for business purposes…

by Arjun Somanchi2014

How big data insights translate to personal connections

At first glance, insurance sales and big data may seem to be at opposite ends of the spectrum. The former is a personal business, built on established trust and mutual understanding. The other, when applied improperly, adds up to nothing more than a bunch of numbers.

by John Sarich2014

The forecast for Insurers is Cloudy with a chance of Social Media

Right. The “cloud” or cloud computing, a term that means different things to many people but retain the same basic concept: my data, in the sky. For insurers, this could simply translate to less investment in hardware, increased scalability, and reductions of IT maintenance costs. But wait, there is more!

by Fernando Larez2013