For many, the simple mention of the word “portal” conjures up thoughts of technology that didn’t quite deliver as advertised. While portals are relatively common in the insurance industry, their usefulness is limited by poor design, lack of understanding of how portals should be used, a limited view of information that can be shared or accessed, and cumbersome processes.
Technology is advancing at amazing speeds. Keeping up can be challenging. The good news is that you can capitalize on technology to secure the loyalty of top-performing producers and boost their productivity. The right producer portal solution incentivizes producers to sell more, positively impacting the bottom line.