With the slowly recovering economy and impending healthcare reform, many insurers are taking a closer look at the way they do business. More insurers are embracing technology as a means to differentiate themselves at a leader in a crowded and competitive marketplace.
In the current economic scenario, insurers are acutely aware of the need for greater customer satisfaction and higher retention rates. Insurers realize that improved customer loyalty helps reduce overall costs and gain more value.
by Stephanie Castro2009
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