I’ve come to think that there is opportunity for insurers in taking a more customer-centric approach to product packaging and client engagement. With the rapid change in expectations around service, communication and quality that have built over the last few years, it’s not an easy mission, but one I think is essential for insurers looking to connect with new demographics and streamline business models to adapt for pared margins.
The Patient Protection and Affordable Care Act (PPACA) has created an anticipation of growth for small group and individual health plans that offer cost-effective and customer-oriented products. With new potential customers flooding the market, health plans possessing easily adaptable sales processes will come out on top.
We recently presented our latest offering, VUE CRM for Insurance, at the 2011 ACORD LOMA Insurance Systems Forum, and are very happy with the response. So I thought I would share some information about the solution with our blog readers.
It’s that time of year again. The annual industry conference season is starting and we’re kicking off the occasion with exciting news. At this year’s ACORD LOMA Insurance Systems Forum, VUE Software will announce the availability of a new solution – VUE CRM for Insurance, built on Microsoft Dynamics CRM 2011.
This is the final video in this executive interview series with Brad Wilson, General Manager of Microsoft Dynamics CRM. “By delivering a familiar experience that is intelligent and connects to all the applications that they need to inter-operate with, it really provides a tremendous opportunity,” explains Wilson.