It’s common knowledge today that social networking tools like Twitter and Facebook are fast emerging as effective marketing tools for many business-to-consumer companies. They enable companies to reach a wider audience in a very simple way that is part of their customers’ daily lives.
With the buzz about health care reform having relaxed recently, we would like to share our response to an overlooked statement from America’s Health Insurance Plans (AHIP) that was released on August 11, 2009, right in the thick of the most heated debates.
It’s no secret that in order for insurance carriers to sustain interest among varied consumers, they must focus on innovative product offerings, take the products to market in real time and connect with consumers at a personal level. The key to achieving these goals lays in effectively relating to producers as individual members of a greater distribution channel.
Managing General Agents (MGAs), large insurance agencies that manage over 250 career agents and smaller agencies, are plagued by unique administrative challenges. Because they sell different types of products from multiple carriers across multiple states, and pay commission to an oversized force of writing agents and general agencies.
Any stakeholder in the healthcare industry is sure to be closely monitoring the discussions related to Healthcare Reform. The controversial issues at hand include co-ops versus a public plan, the millionaires’ tax and business penalties, and every congress person and journalist seems to have a different opinion on what has a chance of being included in the bill.
President Obama’s Health Care Address to Congress last night was a dense and succinct explanation of his proposed plan for health care reform, bookended by invocations of history, sentimental anecdotes, and a posit on the definition of American character.
A recent article “A Robin Hood for Inconvenienced Fliers in Europe” in the Wall Street Journal caught my attention for the company’s innovative use of software technology to address a social issue. The article profiles a company founded by Dutch software executive Hendrik Noorderhaven for the benefit of inconvenienced air passengers in Europe.