Optimal Compensation Management for Life Insurers:
Aligning Agents with Organizational Goals
Executive Summary
In today’s soft market, it is becoming increasingly difficult for life insurers to find new customers.
To maximize profitability, life insurers need the ability to contain costs while also leveraging
creative incentive programs that keep agents and brokers focused on company objectives.
Although commissions are a huge expenditure, too often sales behavior is not in line with the
insurer’s goals. There are a variety of reasons for this, such as the compensation plans
themselves, the timing of payments and incentives, communication methods, and a lack of
analytics to measure plan success. Numerous organizations are handcuffed to old practices that
do not give them the ability to align agents and producers with company strategy and achieve the
desired results.
The right technology solution gives insurance companies the functionality they need to align
agents and producers with corporate strategy and bring about dramatic changes. For example, a
carrier can motivate the channel by initiating incentives that reward for increased sales volume,
rather than paying a set per-policy commission rate regardless of volume of business written.
Strategic tools for aligning the channel and streamlining operations—including the flexibility,
agility and analytics capabilities so critical for competing in today’s changing markets—are all
available in a single, proven technology package: the VUE Compensation Management™
solution from VUE Software
®.
With VUE Compensation Management, insurance company management can quickly restructure
compensation plans as needed, increase business agility, build strong channel relationships and
improve administrative efficiencies. By removing the obstacles that prevent carriers from
succeeding, the solution empowers them to align agents with company goals and realize the
vision of optimal compensation management.
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