Optimal Compensation Management for Health Insurers:
Aligning Agents with Insurance Carrier Goals
Executive Summary
To maximize profits, health insurance carriers’ sales efforts must be as efficient as possible.
Insurers need the ability to quickly go to market with new products while leveraging creative
incentive programs that keep agents and brokers focused on company objectives.
Although commissions are a huge expenditure for health insurers, too often sales behavior is not in
line with the insurer’s goals. There are a variety of reasons for this, such as the compensation plans
themselves, the timing of payments and incentives, communication methods, and a lack of
analytics to measure plan success. Numerous organizations are handcuffed to old practices that do
not give them the ability to align agents and producers with company strategy and achieve the
desired results. Year after year these insurers struggle with a quagmire of administrative issues,
losing money and opportunities in the process.
The right technology solution gives insurance companies the functionality they need to align agents
and producers with corporate strategy and bring about dramatic changes. For example, a carrier
can motivate the channel by quickly restructuring compensation plans and paying on
multidimensional factors instead of solely on premiums or individual, one-at-a-time sales.
Strategic tools for aligning the channel and streamlining operations—including the flexibility, agility
and analytics capabilities so critical for competing in today’s changing markets—are all available in
a single, proven technology package: the VUE Compensation Management™ solution from VUE
Software
®.
With VUE Compensation Management, insurance company management can quickly restructure
compensation plans as needed, increase business agility, build strong channel relationships and
improve administrative efficiencies. By removing the obstacles that prevent carriers from
succeeding, the solution empowers them to align agents with company goals and realize the vision
of optimal compensation management.
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